Womany Expands Its Presence in Hong Kong
Paid Social Budget Increases on Instagram
Creative Branded Video Grabs Adolescents’ Attention
Extra Inventory with Ad Network Buy
Hotmob is excited to offer 20% extra inventory to all bookings on selected Ad Network…
How to Identify High Net Worth Prospects
Handler.Travel Join Prime Ad Network
Location-based Push Notifications Available on Storellet
Support Scheme Nurturing Local Digital Creative Talents and Writers
With the support of Create Hong Kong (CreateHK), the Hong Kong Association Interactive Marketing (HKAIM)…
New Publishers Join Prime Ad Network
Welcome to new affiliates joining Hotmob Prime Ad Network, including DCFever and Get Ready Hong…
New Mobile Video Banner Ad Network
Advertisers could take advantage of Hotmob’s new Mobile Video Banner Network to reach more viewers…
Take Advantage of the Holiday Season Spending
The holiday season is not far away! Online shopping festival starts from mid-October until the…
How To Turn Brand Safety From Zero To Hero
Brand safety is not a buzzword or a trend but a course of action that should…
Boost Your Audience Outreach via Carousell
Carousell is one of the largest and fastest growing classifieds marketplaces attracted more than 14…
A Digital Publishers Dilemma
Clients are buying audiences with spotlight thrown on transparency which requires brand-safe environments, notably P&G’s…
How Cognitive Ads Tackle Ad Fraud?
Ad Fraud Problem Programmatic advertising has become more accessible for digital marketers ⎼ more ad…
Data, Your Edge to Beating the Competition! Intelligent Media Buying
As a digital media executive, I think of a question that we should all ask…
Activate Your Risk Mitigation Strategies
Risks in Programmatic Buying Despite a relatively small market size compared to China, around *35%…
Create Custom Audiences with a Unique Data Mix
All marketers usually have similar goals when launching a campaign ⏤ to increase sales and optimize…
Kickstart Your Career in the Digital Advertising World
Are you aspire to develop your career but have got no idea where to start off? A…
How Unique Audience Data Can Help
Find Your Unique Customer Base
Buying audiences has been around for a quite some time, and the value to advertisers…
The Impact of Better Ad Standards on Publishers
The recent announcement of “Better Ads Experience Program” from the Coalition for Better Ads rolls…
hmvod Selects Hotmob as the Exclusive Media Reseller!
Starting from today, brands and advertisers can tap into hundreds of thousands of local audience…
Audiences, Audiences Everywhere But None Like Here
As the leading mobile marketer, Hotmob understands that putting media budget to good use would…
Where Has the Revenue Gone?
As a publisher and ad network, Hotmob is at the forefront of the mobile publishing…
Chatbot 2018 Outlook
You have got NO chatbot integrated into your customer service systems? Chatbots are the new…
Publisher Strategies in 2018
Much of the buzz around digital marketing is written from the perspective of advertiser objectives,…
Top 6 Mobile Marketing Trends You Should Be Aware of for 2018
We are about to step into 2018 in less than 3 days and things are…
All Begins With Brand Safety Measures
Issue: Brand safety on digital platforms has always been a top concern for advertisers and…
We Are Red Herring Top 100 Global
Hotmob is awarded 2017 Red Herring Top 100 Global! Since winning Red Herring Top 100…
Your Strategy to Digital Success
Looking back at the last 6 months, I have made a little observations from all…
It’s Time to Joy and Cheer this Christmas
CHRISTMAS!! It’s the time of year to joy and cheer! All marketers would not miss…
Trick or Treat – 3 Innovative Halloween Campaigns for Advertisers
It’s October, and Halloween has arrived! In the United States, Halloween’s marketing potential shines every…
How to Successfully Connect Your Offline and Online Marketing?
When marketers planning for their marketing campaign, they usually do a separate set for each…
The Need for Speed
Wifi and broadband has become ubiquitous with high speed connection to the point that most…
App-mageddon
There has been some talk of the app market decline in the west. I guess…
Hotmob Video Ad On Demand Fact Sheet [Infographics]
Mobile video consumption has increased nearly 20% in 2017, with mobile viewing on smartphones and…
Getting The Most Out Of Japhub & Tagsis
Hey travel geek! Pack your bags and get ready to head over to Japan for…
The Marriott Welcome
Data is what I thought initially, a smart move in being able to partner with…
6 Proven Ways To Deliver A Better Customer Experience (Part 2)
How Chatbot becomes a catalyst in your marketing strategies?
Chatbot seems like one of the hottest buzzwords in recent years. What is that? What…
Female Content Driven Platforms
Hong Kong has a population of approximately 7.5 millions and 54% are female. Females tend to…
hk01 Joins In Hotmob Ad Network
hk01 (香港01) officially joins in Hotmob’s Prime Ad Network offering premium digital advertising in Hong…
6 Proven Ways To Deliver A Better Customer Experience (Part 1)
This article is divided into 2 parts, please read part 2 from here. According to…
New Ad Platform Rollouts on Hong Kong Movie
Timable’s Premium Native Ad Swings Into Action
Speaking of non-intrusive user experience on mobile app, Hong Kong's event calendar Timable has nailed it by placing…
What You Need To Know About Ad Fraud in Programmatic
What is Ad Fraud? Ad fraud occurs when the ads are not seen or when…
How Brands Can Utilize Micro-Moments To Drive Consumer Engagement?
Micro-moments refer to the touch points across the customer journey, such as “I-want-to-know” and “I-want-to-buy”. These…
Understanding Brand-Safety in Programmatic Advertising
Brand safety is a recurring issue in programmatic advertising and a huge concern in the…
How Brands Involve Augmented Reality Technology in Digital Marketing Strategies
Last year, Pokémon Go went viral as an augmented reality (AR) smartphone game and even…
Everything You Need To Know About A PMP
Buying and selling advertising in the programmatic space is not limited to an open auction.…
How to Measure Native Advertising Effectiveness? The Metrics That Matter
Native advertising has nurtured a new relationship between publisher and advertiser, in which the publisher wants the advertiser…
How Social Media Influence Consumer Purchase Decisions?
Social media has gained so much traction when it comes to consumer buying decision, particularly…
Explore the Synergy of Interscroller
Keep Abreast of the Mobile Moments
Mobile moments can happen anytime, anywhere at a frequency of about 150-times a day. The…
