Hotmob Custom Audience

Attract Hyper-Targeted Customers to Increase Leads

Watch this video and learn to create Custom Audience in 3 simple steps.

Why Custom Audiences?

Pre-built audience segments make audience targeting easy but lack the specificity that is needed to develop to leads. When your target audience is “custom-made”, this will increase your chance of reaching hyper-targeted customers.

What could be achieved with Custom Audience?

With custom audience, advertisers can attract hyper-targeted customers who are more likely to make purchases

The more you know about the kinds of customer that respond to your ads, you can make adjustments to improve campaign targeting 

A hyper-targeted campaign can drive high-converting leads and enable marketers to build effective marketing plans

How to create Custom Audience?

Step 1

Identify hyper-targeted customers

Identify hyper-targeted customers through multiple connected devices and digital footprints

Step 2

Amplify hyper-targeted audience

Target multiple audience segments by interest, gender and age and even location

Step 3

Optimize campaigns

Deliver ads to customers who respond to it and optimize campaign by retargeting to these customers

Step 4

Store data

Store data and reuse for next campaigns

Hotmob Custom Audience

Custom audience enables advertisers to create highly-qualified audiences for hyper-targeting based on your business needs.

Schedule a demo

More solutions for you

Target the Right Audience Effectively
Learn to Acquire New Customers

Success Stories

In Searching for Frequent Travellers

The travel OTA looked for new customers who are frequent travellers in Southeast Asia. Our data team identified prospects by tracing the digital footprints from web search to its website and matching with audience profiles of Hotmob DMP which meet the…

Read More

Hotmob Updates

Create Custom Audiences with a Unique Data Mix

All marketers usually have similar goals when launching a campaign ⏤ to increase sales and optimize campaign performance! Audience targeting is one of the most commonly used marketing strategies and it is often applied in programmatic buying today and enabling marketers…

絞盡腦汁「度好橋」 不如對準廣告目標受眾
進入這數碼世代，更多廣告投放在手機和網上，所以更需要依靠數據支持接觸目標受眾。
Audiences, Audiences Everywhere But None Like Here

As the leading mobile marketer, Hotmob understands that putting media budget to good use would be the key consideration for all marketers and media buyers when doing media planning. Taking into account of gaining access to Hotmob Prime Ad Network…

Back To Top
×Close search
Search