Handler.Travel Join Prime Ad Network
From now on, advertisers can advertise on Handler.Travel website through direct or network buy.
Support Scheme Nurturing Local Digital Creative Talents and Writers
With the support of Create Hong Kong (CreateHK), the Hong Kong Association Interactive Marketing (HKAIM) has kickstarted a new project earlier this year. The Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme is established to support 12 pairs…
New Publishers Join Prime Ad Network
Welcome to new affiliates joining Hotmob Prime Ad Network, including DCFever and Get Ready Hong Kong. Advertisers can maximize their exposure and gain awareness from millions of fans drawing from these popular mobile websites. DCFever is well known to the…
A Digital Publishers Dilemma
Clients are buying audiences with spotlight thrown on transparency which requires brand-safe environments, notably P&G’s Keith Weed high profile public statements. This should always be part of media requirements regardless of digital buying method (RTB, Programmatic Guaranteed, Private auction or…
Where Has the Revenue Gone?
As a publisher and ad network, Hotmob is at the forefront of the mobile publishing frontier. It has seen and felt huge changes in the industry. Traditional media and web publishers feel that they are producing ever more contents and…
Publisher Strategies in 2018
Much of the buzz around digital marketing is written from the perspective of advertiser objectives, but in today’s media market there is a inherent need for publishers to make deeper inroads into making themselves more relevant to today’s buyers, while…
