What You Need To Know About Ad Fraud in Programmatic
What is Ad Fraud? Ad fraud occurs when the ads are not seen or when ads are seen by non-human traffic. What does that mean? When ads are not seen, it means ads are not visible to the user but…
Understanding Brand-Safety in Programmatic Advertising
Brand safety is a recurring issue in programmatic advertising and a huge concern in the entire digital advertising industry. As The Times revealed, some of the world’s biggest brands found their ads appearing on and funding websites promoting terrorism, hate…
Everything You Need To Know About A PMP
Buying and selling advertising in the programmatic space is not limited to an open auction. There are several different types of programmatic advertising. One of them is called a Private Marketplace. What is it? Similar to an open RTB, a…
