How to Identify High Net Worth Prospects
Study have proven that high net worth individuals are more tech savvy than most marketers think.
As a digital media executive, I think of a question that we should all ask ourselves is, what value do I bring to my clients and their campaigns! The current digital media landscape is dominated by a few massive tech…
All marketers usually have similar goals when launching a campaign ⏤ to increase sales and optimize campaign performance! Audience targeting is one of the most commonly used marketing strategies and it is often applied in programmatic buying today and enabling marketers…
Buying audiences has been around for a quite some time, and the value to advertisers is clear. Better on target audiences, equates to better performance! But all audiences are not made equal. As a media buyer, every platform you can…