Create Custom Audiences with a Unique Data Mix
All marketers usually have similar goals when launching a campaign ⏤ to increase sales and optimize campaign performance! Audience targeting is one of the most commonly used marketing strategies and it is often applied in programmatic buying today and enabling marketers…
Audiences, Audiences Everywhere But None Like Here
As the leading mobile marketer, Hotmob understands that putting media budget to good use would be the key consideration for all marketers and media buyers when doing media planning. Taking into account of gaining access to Hotmob Prime Ad Network…
Female Content Driven Platforms
Hong Kong has a population of approximately 7.5 millions and 54% are female. Females tend to be the decision makers in various customer purchase areas such as beauty, fashion, parenting, and household shopping. HKTDC research shows that 62% of female shoppers…
Keep Abreast of the Mobile Moments
Mobile moments can happen anytime, anywhere at a frequency of about 150-times a day. The moment of waking up checking the news, dropping a quick work email while commute, browsing online for product reviews before purchase, posting a vacation photo…