Paid Social Budget Increases on Instagram
Brands are expected to increase their paid social budgets on Instagram as marketers see more opportunities from Instagram’s new Explore Ads.
How to Identify High Net Worth Prospects
Study have proven that high net worth individuals are more tech savvy than most marketers think.
Take Advantage of the Holiday Season Spending
The holiday season is not far away! Online shopping festival starts from mid-October until the end of December. Such as the vworld's largest online shopping spree dubbed the “Double 11” on November 11, which is named after Singles’ Day by…
A Digital Publishers Dilemma
Clients are buying audiences with spotlight thrown on transparency which requires brand-safe environments, notably P&G’s Keith Weed high profile public statements. This should always be part of media requirements regardless of digital buying method (RTB, Programmatic Guaranteed, Private auction or…
How Cognitive Ads Tackle Ad Fraud?
Ad Fraud Problem Programmatic advertising has become more accessible for digital marketers ⎼ more ad inventory and better targeting. However, the industry and particularly the advertisers, are still suffering from ad fraud. Ad fraud is caused by fake clicks generated…
Data, Your Edge to Beating the Competition! Intelligent Media Buying
As a digital media executive, I think of a question that we should all ask ourselves is, what value do I bring to my clients and their campaigns! The current digital media landscape is dominated by a few massive tech…
Activate Your Risk Mitigation Strategies
Risks in Programmatic Buying Despite a relatively small market size compared to China, around *35% of Hong Kong digital marketers have activated programmatic buying to some extent. However not many seem to be wary of the risks involved that could…
How Unique Audience Data Can Help
Find Your Unique Customer Base
Buying audiences has been around for a quite some time, and the value to advertisers is clear. Better on target audiences, equates to better performance! But all audiences are not made equal. As a media buyer, every platform you can…
The Impact of Better Ad Standards on Publishers
The recent announcement of “Better Ads Experience Program” from the Coalition for Better Ads rolls out new standards and guidelines to improve the online ad experience. These standards were established to address the issues of 'bad ads', those ads that…
