Background / Objective:
Pacific Place ride on the new animated movie, The Little Prince to celebrate this Christmas by taking audience to the wonder-filled world of The Little Prince. The interactive campaign aims to drive foot traffic to the shopping mall and raises awareness for the visually impaired.
Execution:
The HTML5 campaign drew audience attention by simulating the notion of “see through a child’s eyes” and engaged them by scratching the star filled sky to reveal the magical moment between The Little Prince and the innocent child.
Ad Format:
HTML5 Pop up
Portals:
Hong Kong Movie (iPhone, Android)
