Background / Objective:
Luxury brand Dior debuted a new skin-care series, Hydra Life replenishing the skin’s natural luminousness and moisture due to its brand-new hydration formulae.
Execution:
In this campaign, Dior has the intention of displaying freshness and harmony Hydra Life can deliver, owing to colour use and video content in this Click-to-video Pop Up ad. The mobile ad is activated with a robin egg blue image frame and a small-size video which shows two girls of different races, dressing styles and characters enjoying their moment with the products in comfort. It is delivered in Hong Kong Movie app, one of the top lifestyle platforms and largest local movie community, which greatly promotes Hydra Life among movie lovers.
Ad Format
Click-to-Video Pop Up
Portals:
Hong Kong Movie (iPhone, Android)
