Background / Objective:
One of the latest Hotmob Japan HTML5 campaign driven by TOHO Cinema and convenience store 7-11, who join together to promote movie ticket sale through Eigaland, Japan local movie guide app.
Execution:
The HTML5 campaign intended to engage movie-goers with a mini game of catching popcorns by sliding left or right on the game screen. Players can get discount movie vouchers plus a small popcorn as incentives, with a call-to-action button at the end for audience to check out more promotion information in details.
Ad Format:
HTML5 Pop up
Portals:
Eigaland (iPhone, Android)
