Background / Objective:
Maxim’s promoted its festive mooncakes this year via Pop-up store aiming to attract the general public to participate in special hand-made soap class plus other promotional activities, while offering sale of mooncake set coupons on site.
Execution:
The creative is specially designed to promote the Pop-up store through Maxim’s Festive Products Facebook Fan Page. Based on the key visual, neon animations are added to highlight the attributes of Mid-Autumn festival together with special lightings and call-for-action message formed as an invitation to the general public to participate the special activities at the Pop-up store.
Ad Format:
Facebook Feed
Portals:
Maxim’s Festive Facebook Page
