Background / Objective:
Canon tap into summer holiday promoting the new PIXMA printer with special gifts to attract the mothers and their kids.
Execution:
With the debut of first Interscroller ad, the creative is strategically placed in one of the kids & parenting platforms, Parenting Headline 親子頭條. The Interscroller offers a friendly user experience as the ad reveal itself underneath the key contents and less disturbing to users.
Ad Format:
Interscroller
Portals:
Pop Up Network