Background / Objective:
Ocean Park Halloween Fest 2016 is geared up to offer visitors an unique experience featuring all-new interactive, fun- and horror-filled attractions and shows! A part of this year’s attractions were transformed into interactive and immersive experiences with the enhancement of augmented reality (AR) technology.
Execution:
Ocean Park adopted Hotmob’s Multimedia Creative Solution NEW feature to create the very first 360-degree Panorama distributing via Hotmob’s advertising platform. Riding on the panoramic images given and through deploying HTML5 technology to recreate a 360-degree Panorama view of the interior of a haunted attraction of Ocean Park. User are tantalised by the spooky atmosphere of an immersive classroom setting and are challenged to find the Halloween pumpkin by rotating left or right of the 360-degree Panorama image to unlock and escape from the creepy setting.
Ad Format:
360° Panorama
Portals:
Hong Kong Movie (Android, iPhone)
Credit to:
Agency: Media Palette
