Background / Objective:
British luxury jewellery brand Monica Vinader ride on the Chinese New Year to promote its brand new boutique at the Harbour City and launch a CNY lucky draw to drive in store traffic.
Execution:
SMS and MMS with location base, one of the most direct and effective mobile advertising options, are particularly chosen by high-end brands to drive both local and inbound traffic nearby Tsim Sha Tsui, Harbour City and Canton Road areas.
Ad Format:
SMS, MMS