Background / Objective:
To celebrate Caltex 80th Anniversary, Caltex will be giving away Panda-a-Panda cute gifts such as electrostatic window stickers and tissue boxes, accompany with Häagen-Dazs discount vouchers upon purchase of Techron petrol above a specific amount.
Execution:
An interactive HTML5 rich media creative is designed for Caltex’s spring promotion to increase audience engagement via a mini game of fill in the gaps to complete the puzzle. Two versions have been created for this campaign. Overall engagement is high and has driven a high number of audience clicking into Caltex website to check out details of the offer.
Ad Format:
HTML5 Mobile Ad
Portals:
Hong Kong Movie (iPhone, Android)
