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Background / Objective:

To celebrate Caltex 80th Anniversary, Caltex will be giving away Panda-a-Panda cute gifts such as electrostatic window stickers and tissue boxes, accompany with Häagen-Dazs discount vouchers upon purchase of Techron petrol above a specific amount.


An interactive HTML5 rich media creative is designed for Caltex’s spring promotion to increase audience engagement via a mini game of fill in the gaps to complete the puzzle.  Two versions have been created for this campaign.  Overall engagement is high and has driven a high number of audience clicking into Caltex website to check out details of the offer.

Ad Format:

HTML5 Mobile Ad


Hong Kong Movie (iPhone, Android)

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