Background / Objective:
The French beer master Kronenbourg 1664 it’s now on a mission to show its fans around the world a taste of the French way of life. The premium beer brand believes that making more time for the important things in life will help everyone have more of the ‘joie de vivre’ that the French are so famous for. A Hong Kong’s Premiere French Street Party will be held in town this October hosted by Carlsberg, in an attempt to transform Knutsford Terrace, Tsim Sha Tsui into Paris, filled with jazz music, activities and a host of French-style fun.
Execution:
The campaign ride on Hotmob’s broad coverage Video Network with Hong Kong’s most popular mobile platforms and high traffic mobile sites, and rolling its Street Party themed video in NEW Instant Video Pop Up format along with a RSVP invitation to invite all party-goers in town to experience the French way of life!
Ad Format:
Instant Video Pop Up (SDK4 version)
Portals:
Video Network
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