Background / Objective:
FENDI introduced its Spring/Summer 2016 Flowerland Collection, where flowers bloom everywhere from dresses to coats passing through bags, accessories and shoes. The latest mobile ad is targeted to matured women who fond of fashion and have a strong focus in lifestyle.
Execution:
FENDI Flowerland Collection was projected as an advertorial featured on Hong Kong Movie app because of the extensive reach of the mobile app platforms to a large pool of active users who put lifestyle and entertainment as their main interests. The advertorial captured a great number of response to FENDI’s promotional video and website.
Ad Format:
Advertorial
Portals:
Hong Kong Movie (iPhone, Android)
