CATEGORY
Health Insurance
CLIENT
Global Premium Healthcare Provider
CAMPAIGN BRIEF
Global Premium Healthcare Provider required an engaging campaign to identify new customers, upsell existing customers and drive leads sourcing channels that have flattened in performance.
OBJECTIVES
• 15% Increase in conversions through lead sourcing
• Brand awareness
• Stimulate engagement
• Increase search volume
CAMPAIGN STRATEGY
– Define and create custom audiences segments relevant to the client
– Generate New customers with purchase intent – in-market
– Upselling strategy and increase ARPU
– Multi-channel strategy of search, and keyword analysis, online video and paid media
The hotmob custom audiences were produced and tested in the campaign vs ‘standard’ exchange targeting and the results collected for analysis.
CAMPAIGN SUCCESS
The campaign with custom audience targeting generated 45K+ qualified conversions.
Overachieved Client’s Target by 9% & 13% Respectively In First 2 Years
Overachieved Client’s Target by 9% & 13% Respectively In First 2 Years
Leads To Qualified Conversions Ratio Improved by 7.5%
